Now I can come back to preach to my people.” “I was Trap Lord, and I graduated to the Hood Pope because I travelled the world. “It represents a new me,” Ferg says when we sit down just before the kick-off of his album listening party in NYC’s SoHo adidas store. The new Ferg is familiar, but it’s an enlightened version of himself: a beaconing figure inviting his disciples into the most intimate corners of his kingdom. Ferg developed his creative senses through visual arts school and has always embraced the grittiness of his New York heritage in his music, style and attitude, but as his success grows, his focus now is to inspire and educate others by sharing these collected experiences. The artwork, realised by designer Renell Medrano, carries captivating themes of baptism and rebirth. On the cover of A$AP Ferg’s second album Always Strive and Prosper, the Harlem rapper is draped in white linen, falling into a dark body of water.
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